What Is Corporate Trade?

Companies have assets that are either undervalued, underperforming or unnecessary to their daily operations. As these assets decrease or limit in value, they become a significant liability to the customer, limiting growth potential and opportunities.

Corporate trade, formerly known as corporate barter (or barter) is an agreement where the client trades an asset for credit towards media expenditures. The trading company re-sells the asset through client-approved vendors. The client places pre-planned and budgeted media through the trading firm.


Client Benefits:

  • Off-load underperforming assets at or near full book value, preventing financial losses

  • Free extra capital to fund new projects without affecting financial statements

  • Incorporating trade in the marketing fund allows budgets to remain consistent or be enhanced

The Midas Exchange Corporate Trade Method

Our proven method for creating successful trade models leverages our deep industry experience by providing a personalized, collaborative client solution while utilizing WPP's leading communication network.

1. Collaborative Consultation:

We collaborate with your team to understand your financial objectives and challenges, ensuring we develop the smartest and most successful trade plan for your business.

2. Identify and Evaluate Assets:

We help identify assets appropriate for corporate trade.  An asset valuation and asset re-marketing strategy is established and agreed upon with the client.

3. Assess Media and Marketing Goals

We analyze the media/marketing requirements, specifications, and client benchmarks. Trade value and usage timeline is constructed for the media plan.

4. Execute Strategic Plan:

We develop and execute a client-approved asset re-marketing strategy incorporated into a customized trade transaction proposal that meets or exceeds business objectives.

5. Monitor Plan Implementation:

We maintain constant communication with the client throughout the plan, providing updates, tracking and reports ensuring the client is satisfied.

Partnership Benefits

Midas Exchange provides strategic value to its clients by blending industry expertise in trading and media in a personalized client experience.  Our clients gain access to Midas and WPP's leading global communication network to create successful trade models that fulfill the customer needs.  Whatever your objective, financial benefits for underperforming assets or marketing benefits for existing spends, Midas Exchange's trade models are designed for your unique needs.

Financial Benefits

Midas Exchange can utilize undervalued, underperforming or unused assets that are financial liabilities and restore their full value freeing capital for new projects.  

Financial Benefits:
  • Build or restore value to underperforming assets including excess inventory, real estate, capital equipment and more

  • Leverage our comprehensive catalog of financial and marketing resources to fuel marketing funding and asset recovery programs

  • Customize trade alternatives to facilitate significant financial enhancement via future planned & budgeted media, that meets all qualitative and quantitative requirements

All of our trade models are formulated within GAAP accounting standards. Midas Exchange also pays on a net basis and works under the supervision of client's agency of record eliminating concerns of accountability.

Marketing Benefits

Midas partners with you to think creatively about how to optimize your use of media and asset trade models. Whether you’re looking to enhance your existing marketing efforts, or fund new marketing initiatives, Midas works collaboratively with clients to develop transformative trading programs.

Some overall marketing benefits include:
  • Increase media budgets without additional financial obligations

  • Strengthen brand ROI and superior media efficiencies

  • Reduce cash outlay on future media and marketing expenditures

  • Assure savings on all media implementation which can be reinvested into media and marketing expansion or used to reduce budget expenditures

Don’t have an asset that is viable for trade? No problem.  Use Midas as your "on-demand agency" and receive media placements that meet all requirements while bringing in more value.  See our FAQ for more details.


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