Companies have assets that are either undervalued, underperforming or unnecessary to their daily operations. As these assets decrease or limit in value, they become a significant liability to the customer, limiting growth potential and opportunities.
Corporate trade, formerly known as corporate barter (or barter) is an agreement where the client trades an asset for credit towards media expenditures. The trading company re-sells the asset through client-approved vendors. The client places pre-planned and budgeted media through the trading firm.