Shell Marketing Sponsorship

Situation

Shell sought to finance a 2014 marketing sponsorship of the SXSW event.

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Approach

Midas funded Shell’s cash obligation to SXSW in exchange for placing a portion of Shell's net planned media.

$1.2m relief from sponsorship

Results

Midas funded Shell’s cash obligation to SXSW and Shell continued to reap the benefits of the event, having redeployed those dollars to other marketing initiatives. Shell received quality media, accountable seamless delivery, as well as an auditable and easily tracked schedule.

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Insurance company boosts reach

An industry-leading insurance company was seeking unique ways to enhance its media budget.

Shell saves millions and moves product

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Husqvarna restored full value on its vacant lease and reduced planned media expenditures.

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Shell marketing sponsorship

Shell sought financial relief from marketing sponsorship of SXSW Interactive Austin event

Shell reduced cash obligation

Shell reduced marketing sponsorship obligations with Hendrick Motorsports by $1.2+ million.