Shell sought financial relief in the amount of $1.2 million from its marketing sponsorship with Hendrick Motorsports on behalf of its subsidiary Quaker State.
Midas issued a payment to Hendrick Motorsports on behalf of Shell, and placed planned media for Pennzoil. Midas guaranteed to deliver the media based on the network and programming guidelines provided by its agency MediaCom.
$1.2 million relief from sponsorship
Ability to redeploy dollars for other marketing initiatives
Received same quality media
Shell’s overall cash obligation to Hendrick Motorsports was reduced, and Shell was able to redeploy dollars to other marketing initiatives. Shell received quality media, accountable seamless delivery, as well as an auditable and easily tracked schedule.
Apparel company restores value
Apparel company sought to restore the full book value of various sports apparel items..
Cookies on the Midas Exchange website
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.