Challenge

Retailer wants to manage the cash flow of its operating costs for its digital signage in Times Square by working with a partner who could provide savings against their upfront media buys

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Solution

Midas Exchange provides retailer with a cash upfront payment equal to established operating cost

Execution

  • Midas Exchange implements all of retailers terrestrial and streaming radio buys at a mutually agreed upon spending threshold

Benefit

Retailer can manage its cash flow on operating expenses of a digital unit in Times Square by using upfront media savings provided by Midas

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