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01.29.2017 White Paper: The Rise & Fall of Fitness & Diet Trends & Fads


In the 1950s, men and women stayed fit by following the cabbage soup diet and hula hooping their way to a slimmer waistline. By the 1990s, the Atkins and Zone plans were the diets of choice while staying fit meant practicing Tae Bo. Today, almost anything goes—Superfoods and Zumba! Functional Foods and SoulCycle! The Paleo Diet and Crossfit! The fitness and diet market is an ever-changing landscape, but it’s possible to not only keep up with trends, but also grow and innovate as they change.