Partners Benefits
Midas’ partnership with the client continues to drive media efficiencies through our trade model and delivers media planning requirements to client specifications and guidelines. The client restores full book value on inventory and expands distribution to new channels. The client reduces cash outlay on future media expenditures.
Build new revenue streams by incorporating media and asset trade components
Expand inventory distribution into new channels
Align with the world’s largest communications services group
WPP Partners
GroupM is the world’s leading media investment company responsible for more than $45B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six, as well as the outcomes-driven programmatic audience company, Xaxis.
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GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.
Essence and MediaCom joined forces to launch an innovative and new global agency designed to help clients grow in a rapidly evolving media landscape. EssenceMediacom will infuse the digital strategy, data-driven creative, analytics, and technology capabilities of Essence with MediaCom’s world-class scaled multichannel, audience planning and strategic media expertise.
Mindshare was born in Asia in 1997, a WPP start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $16.5bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $45.1bn (Source: COMvergence 2018).
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.
Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients.
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Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
We are m/SIX: a full-service media agency born into our connected age. We believe in the power of media to bring great creativity to life and deliver tangible business results for our clients. We are hybrid thinkers who are naturally digital, truly integrated, intrinsically creative and obsessed with results. We have a unique heritage: we were born from a union between Group M and CHI & Partners. This means that our clients receive a unique benefit, the very best media pricing in the market coupled with people who have deep empathy and understanding of the creative process.
Kinetic Worldwide is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with when away from the home. Our expertise and insight allows us to deliver solutions for our clients that achieve brand and marketing goals.
Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients.
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Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.
Measurement Partners
The mission-critical platform for omnichannel advertising. With one quarter of all global media spend managed through our software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, our ad tech platform powers campaigns from planning, buying, and selling to analysis, invoices, and payments. Mediaocean was ranked the #1 ad tech company in Ad Age Best Places to Work for 2021 for its ability to pivot and address the needs of its remote workforce.
KeepingTrac is Nielsen's new TV campaign performance management system that tracks TV 'buys' ensuring they deliver planned GRPs on a daily basis. In close to real-time, KeepingTrac verifies commercials aired in every DMA in the US, integrates ratings and then matches this data against your buy schedule for a complete picture of campaign performance.
Thought Leadership
The CMO Club is the world's most innovative and engaged member based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands.
The Wall Street Journal CFO Network is an invitation-only membership exclusively for Chief Financial Officers from the world’s largest and most influential companies. They are brought together by top Journal editors to discuss the most pressing issues in global financial leadership.