“We work together
for success”

Irene Cofone

Irene Cofone


Erin is a founding member of the Midas Exchange, launched within WPP in 2010.
She helped build and lead the growth of media trade across all sectors with a concentration on video.

Her operational and media experience developed industry-leading processes that accurately value media as part of the broader corporate trade opportunity. Erin oversees all new business and client partnerships, focusing on further streamlining the offering to maximize client return.

A graduate of Roger Williams University and avid Peloton enthusiast, Erin resides at the shore with her husband Keith and their dog Huck. ​