Our partners

Midas is proud to collaborate with the most prestigious corporations to deliver the highest standards in media and asset trade. Our partners include our sister companies as well as trusted leaders in asset trade facilitation.

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Partner Benefits

As a Midas partner, your organization is associated with the world’s largest communications services group.  We work collaboratively with our partners to deliver unprecedented media and asset trade models that maximize their performance.

 

  • Build new revenue streams by incorporating media and asset trade components

  • Expand inventory distribution into new channels

  • Align with the world’s largest communications services group

WPP Partners

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GroupM

GroupM is the world’s leading media investment company responsible for more than $45B in annual media investment through agencies including Mindshare, MediaCom, Wavemaker, Essence and m/Six, as well as the outcomes-driven programmatic audience company, Xaxis. 
 
GroupM creates competitive advantage for advertisers via its worldwide organisation of media experts who deliver powerful insights on consumers and media platforms, trading expertise, market-leading brand-safe media, technology solutions, addressable TV, content, sports and more.

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MediaCom

MediaCom helps brands unlock growth through media. By applying our Systems Thinking approach to data, technology and creativity we design communication strategies that grow brands and generate sales.

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Essence

Essence's mission is to make advertising more valuable to the world. We pioneer the use of analytics and technology to create valuable, relevant, and trustworthy advertising and offer flexible, collaborative partnerships and services designed to help 21st century business leaders identify sources of future growth. We're known for our ability to unite data science and technology to enhance the strategy, creativity, and human expertise behind our work and a platform-based service model that fosters collaboration and enables high-frequency decision making.

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Mindshare

Mindshare was born in Asia in 1997, a WPP start up with a desire to change the media world. Now we are a global agency with 116 offices in 86 countries and billings of $16.5bn. We are the largest agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $45.1bn (Source: COMvergence 2018).

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Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.

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Xaxis

Xaxis is The Outcome Media Company. It combines advanced artificial intelligence with proprietary data and proven expertise to optimise programmatic media investments and achieve improved, verifiable results for its clients.

Xaxis offers managed programmatic services in 47 markets including North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

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m/SIX

We are m/SIX: a full-service media agency born into our connected age. We believe in the power of media to bring great creativity to life and deliver tangible business results for our clients. We are hybrid thinkers who are naturally digital, truly integrated, intrinsically creative and obsessed with results. We have a unique heritage: we were born from a union between Group M and CHI & Partners. This means that our clients receive a unique benefit, the very best media pricing in the market coupled with people who have deep empathy and understanding of the creative process.

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Kinetic

Kinetic Worldwide is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with when away from the home. Our expertise and insight allows us to deliver solutions for our clients that achieve brand and marketing goals.

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Finecast

Finecast is a leading addressable TV company which enables advertisers to precision target viewers across on-demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access.

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Measurement Partners

Mediaocean's

Kinetic Worldwide is the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with when away from the home. Our expertise and insight allows us to deliver solutions for our clients that achieve brand and marketing goals.

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Nielsen's

KeepingTrac is Nielsen's new TV campaign performance management system that tracks TV 'buys' ensuring they deliver planned GRPs on a daily basis. In close to real-time, KeepingTrac verifies commercials aired in every DMA in the US, integrates ratings and then matches this data against your buy schedule for a complete picture of campaign performance. Visit website

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Thought Leadership

The CMO Club

The CMO Club is the world's most innovative and engaged member based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands.

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CFO Network

The Wall Street Journal CFO Network is an invitation-only membership exclusively for Chief Financial Officers from the world’s largest and most influential companies. They are brought together by top Journal editors to discuss the most pressing issues in global financial leadership.

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