Challenge

A net new linear television market entrant is launching a new service with limited awareness in a heavily competitive market against established incumbents

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Solution

Advertiser approves sharing of media plans with Midas Exchange for an in-depth review

Execution

  • Midas Exchange conducts strategic analysis and highlights opportunities to deliver savings in linear television plans while concurrently providing an upgraded media schedule

Benefit

Advertiser increases reach with 43% of the plan upgraded to direct national buys and are also able to execute additional marketing initiatives leveraging its existing media expenditures 

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