New advertiser increases reach while reducing the cash outlay

Challenge

A net new linear television market entrant is launching a new service with limited awareness in a heavily competitive market against established incumbents

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Solution

Advertiser approves sharing of media plans with Midas Exchange for an in-depth review

Execution

Midas Exchange conducts strategic analysis and highlights opportunities to deliver savings in linear television plans while concurrently providing an upgraded media schedule

Benefit

Advertiser increases reach with 43% of the plan upgraded to direct national buys and are also able to execute additional marketing initiatives leveraging its existing media expenditures

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New advertiser increases reach while reducing the cash outlay

Challenge

A net new linear television market entrant is launching a new service with limited awareness in a heavily competitive market against established incumbents

Solution

Advertiser approves sharing of media plans with Midas Exchange for an in-depth review

Execution

Benefit

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