Years at Midas: 5
Current brands serviced: Midas Exchange
Past Brands Serviced: Reckitt Benckiser (MoveFree, MegaRed, Airborne, Digestive Advantage, Neuriva, Enfamil), American International Group (AIG), Altice USA
BIO: Lee Hsieh is Sr. Partner, Director of Marketing of Midas Exchange. He is responsible for aligning Midas Exchange’s marketing strategy with the company’s long-term strategic, operational and financial objectives. He also works closely with Midas’ leaders in support of technology-enabled cross-function collaboration, process improvement and strategic sourcing to meet the changing needs of clients.
Lee rejoined Midas Exchange in January 2020 from Reckitt Benckiser, where he was the consumer experience lead for RB Health. Prior to RB, Lee was Digital Marketing lead, for American International Group’s General Insurance businesses worldwide, and before that he was Product Manager, Advanced Platforms at Altice USA.
Lee holds an M.B.A. and a B.B.A. from Baruch College.