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Working Backwards From The Customer

Working Backwards From The Customer

As a marketer, we're often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to "make it pretty" so customers will buy it. It's frustrating....

read more
Turn Your Company into a Learning Machine

Turn Your Company into a Learning Machine

At the end of 2019, we were all putting together our marketing plans. We gathered all of the data, looking at demographics, psychographic, and behavioral data. The plan was solid. Then, in March of this year everything changed, and every single assumption that we made...

read more
Working Backwards From The Customer

Working Backwards From The Customer

As a marketer, we're often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to "make it pretty" so customers will buy it. It's frustrating....

read more
Turn Your Company into a Learning Machine

Turn Your Company into a Learning Machine

At the end of 2019, we were all putting together our marketing plans. We gathered all of the data, looking at demographics, psychographic, and behavioral data. The plan was solid. Then, in March of this year everything changed, and every single assumption that we made...

read more

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