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10-28-2020 Four Ways To Meet The Needs Of The Consumer In A Rapidly Changing World

We’ve seen unbelievable impacts to the marketing industry this year. As an example, back-to-school advertising is down 70% this year. In July, when parents normally shop for school gear, they didn’t even know if there schools would open. We’re seeing a run on IKEA desks as parents turn back-to-school to work-from-home school.

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10-25-2020 Six Lessons from Direct To Consumer (DTC) Marketing

During the pandemic, in-person shopping has become a lot less appealing. This has greatly increased the demand for digital shopping and delivery. We thought this would be a good time for us to look at the lessons from Direct-To-Consumer (DTC) companies. Whether you’re a big company or a small one, there are many marketing lessons to learn from them. Click to read more

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10-03-2020 Digital Marketing Needs to Break Down Silos

In order to be successful in digital marketing, technology needs to be fully integrated into the business. The reason technology is viewed as a separate function has to do with how it evolved. Read to learn more.

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09-08-2020 Turn Your Company into a Learning Machine

At the end of 2019, we were all putting together our marketing plans. We gathered all of the data, looking at demographics, psychographic, and behavioral data. The plan was solid. Then, in March of this year, everything changed, and every single assumption that we made last year was turned on its head. Click to read more.

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