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03-27-2020 How Companies Can Change The Game Through Customer Experience

The world’s biggest hotel doesn’t own any rooms and the world’s biggest taxi cab company doesn’t own any cars. How can this be? It’s because the hotel company, Airbnb, and the taxi company, Uber, rely focus on creating a great customer experience, and let other people handle the rest.

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03-16-2020 Working Backwards From The Customer

As a marketer, we’re often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to “make it pretty” so customers will buy it. It’s frustrating. How do we know what the customers really want? How can we link it back to their underlying motivations? But that’s just what we’ve always done.

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03-08-2020 The Best Social Media Isn't Just About Social Platforms

Many companies think that Social Media is about using Twitter, Facebook, or Instagram to get out the company’s message. But Social Media is a completely different type of storytelling. In fact, it’s not really about storytelling at all.

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03-01-2020 Why There Needs to be Better Integration Between IT and Marketing

With so many software applications, necessary technological systems in place and the integrations crucial to tracking consumer behavior and the power of marketing, IT works behind the scenes to make sure marketing operations and technology are optimized.

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