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Articles

09-23-2020 Digital Marketing Needs to Break Down Silos

In order to be successful in digital marketing, technology needs to be fully integrated into the business. The reason technology is viewed as a separate function has to do with how it grew up. Read to learn more.

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09-10-2020 Turn Your Company into a Learning Machine

At the end of 2019, we were all putting together our marketing plans. We gathered all of the data, looking at demographics, psychographic, and behavioral data. The plan was solid. Then, in March of this year, everything changed, and every single assumption that we made last year was turned on its head. Click to read more.

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03-26-2020 How Companies Can Change The Game Through Customer Experience

The world’s biggest hotel doesn’t own any rooms and the world’s biggest taxi cab company doesn’t own any cars. How can this be? It’s because the hotel company, Airbnb, and the taxi company, Uber, rely focus on creating a great customer experience, and let other people handle the rest.

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03-15-2020 Working Backwards From The Customer

As a marketer, we’re often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to “make it pretty” so customers will buy it. It’s frustrating. How do we know what the customers really want? How can we link it back to their underlying motivations? But that’s just what we’ve always done.

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