Situation

An industry-leading auto insurance company was seeking unique ways to enhance their media budget.

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Approach

The insurance company and agency MediaCom leveraged trade savings and enhancements guaranteed by Midas for each communications channels including spot TV, spot radio, and digital.

  • Guaranteed savings on media received

Results

Midas' partnership with client continues to drive media efficiencies through trade model and delivers media planning requirements to client specifications and guidelines. Client restores full book value on inventory and expands distribution to new channels. Client reduces cash outlay on future media expenditures.

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