Challenge

CPG company has millions of dollars in short-dated product that needed to be liquidated

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Solution

CPG company restores full book value on all short-dated product that otherwise would be liquidated at substantial discount

Execution

  • Midas Exchange delivers both inventory and media savings across CPG companies national & local television, local radio, and digital media

Benefit

Midas pays CPG company in an upfront cash payment at full carrying value and purchases the same media Abbott Pediatrics would have purchased exactly according to the plan and pricing that Mindshare provided

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