Challenge

CPG company has millions of unused competitor trade credits on their balance sheet

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Solution

CPG company restores full book value on previously unused trade credits that would have otherwise been written off by working with Midas Exchange

Execution

  • GroupM agency provides Midas with upcoming national broadcast requirements

  • Midas Exchange conducts strategic analysis and identifies areas of trade utilization

  • Midas issues WPP backed trade credits as a replacement of existing competitor trade credits

  • Midas places media on behalf of advertiser utilizing Midas trade credits to reduce cash outlays

Benefit

Midas delivers quality media that matches all plan requirements while reducing trade credits on client balance sheet

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