Many companies think that Social Media is about using Twitter, Facebook, or Instagram to get out the company’s message. But Social Media is a completely different type of storytelling. In fact, it’s not really about storytelling at all. In the past, companies would...
We’ve seen tremendous growth in data-integrated digital marketing, the use of data to drive digital marketing decision-making. No longer is data the domain of math majors and statisticians. Digital marketers everywhere are dusting off their old statistics books to...
As a marketer, we're often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to "make it pretty" so customers will buy it. It's frustrating....
During the pandemic, in-person shopping has become a lot less appealing. This has greatly increased the demand for digital shopping and delivery. We thought this would be a good time for us to look at the lessons from Direct-To-Consumer (DTC) companies. Whether you’re...
We’ve seen unbelievable impacts to the marketing industry this year. As an example, back-to-school advertising is down 70% this year. In July, when parents normally shop for school gear, they didn’t even know if there schools would open. We’re seeing a run on IKEA...
The world’s biggest hotel doesn’t own any rooms, and the world’s biggest taxi cab company doesn’t own any cars. How can this be? It’s because the hotel company, Airbnb, and the taxi company, Uber, rely focus on creating a great customer experience and let other people...
At the end of 2019, we were all putting together our marketing plans. We gathered all of the data, looking at demographics, psychographic, and behavioral data. The plan was solid. Then, in March of this year everything changed, and every single assumption that we made...