Category: Consumer Experience

The world’s biggest hotel doesn’t own any rooms, and the world’s biggest taxi cab company doesn’t own any cars. How can this be? It’s because the hotel company, Airbnb, and the taxi company, Uber, rely focus on creating a great customer experience and let other people handle the rest. Let’s look at the hotel industry. […]

As a marketer, we’re often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to “make it pretty” so customers will buy it. It’s frustrating. How do we know what the […]