Leading global Pharmaceutical company realized significant media savings through Midas
Client sought to enhance media budget through savings & efficiencies within the GroupM network
Situation
The Client awarded their media AOR assignment to a Midas sister agency, Wavemaker, and charged the agency with identifying areas within their plan where savings could be achieved with no loss of quality.
Approach
Wavemaker, with client permission, shared their full national video plan and historical pricing benchmarks with Midas to determine opportunities for savings & efficiencies within the media plan.
$5.0+
Results
After completing a detailed analysis, Midas identified that significant savings could be delivered through implementing the Cable Entertainment portion of the Client's upfront TV buy. Midas was able to guarantee 10% cash savings against the Client's current pricing benchmark for dollars invested in Cable Entertainment, while delivering all planned impressions and meeting all quality requirements.