Midas Resolves Inventory Problems for Innovative Healthcare Client
Healthcare product manufacturer sought to restore full book value on a large quantity of products, as well as trade credits.
Situation
Healthcare client has a pre-existing relationship with one of Midas' competitors, implementing non-asset media transactions.
Approach
Midas identified by a sister agency within GroupM as a potential creative solutions partner to assist with inventory liquidation and trade credit replacement. Midas helps resolve the Client's business challenges while maintaining oversight, accountability, and share of the overall media plan.
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Results
The Client moved their business to Midas and recovered distressed trade credits and inventory driven by Midas trade. Midas delivered all media requirements to client and agency specifications, guidelines and benchmarks utilizing Midas trade credits as a partial payment substitution.