Midas Resolves Inventory Problems for Innovative Healthcare Client
Healthcare product manufacturer sought to restore full book value on a large quantity of products, as well as trade credits.
Healthcare client has a pre-existing relationship with one of Midas' competitors, implementing non-asset media transactions.
Midas identified by a sister agency within GroupM as a potential creative solutions partner to assist with inventory liquidation and trade credit replacement. Midas helps resolve the Client's business challenges while maintaining oversight, accountability, and share of the overall media plan.
million in value creation
Midas delivers both inventory and media savings across Clients’ national & local television, local radio, and digital media
Creation of a strategic solution for inventory excess
The Client moved their business to Midas and recovered distressed trade credits and inventory driven by Midas trade. Midas delivered all media requirements to client and agency specifications, guidelines and benchmarks utilizing Midas trade credits as a partial payment substitution.