Food Manufacturer Recovers Full Value

Midas recovers full value on discontinued food product line


The Client had over $1MM in excess raw materials and finished food product as a result of a product line discontinuation. The Client would be taking a significant financial loss through secondary retailer liquidation.


Midas evaluated the upcoming media buy requirements and determined that we could place a pre-determined amount of media activity while overpaying for the discontinued product. The Client received a cash payment in the amount of ten percent over the full wholesale value of the assets in exchange for placing the planned video media buy through the Midas implementation team.


Midas was able to restore over $1MM in value of the distressed asset that would have otherwise been liquidated for pennies on the dollar by simply utilizing a pre-planned and budgeted media with absolutely no compromise to quality.

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