Apparel company restores value
Apparel company sought to restore the full book value of various sports apparel items.
Situation
Client sought to restore the full book value of various sports apparel items on a turn-key basis via media and asset trade.
Approach
Midas purchased inventory at full value in Midas trade credits, and liquidated inventory through client-approved outlet.
$2.0+
Results
Midas' partnership with client continues to drive media efficiencies through trade model and delivers media planning requirements to client specifications and guidelines. Client restores full book value on inventory and expands distribution to new channels. Client reduces cash outlay on future media expenditures.