Apparel company restores value
Apparel company sought to restore the full book value of various sports apparel items.
Client sought to restore the full book value of various sports apparel items on a turn-key basis via media and asset trade.
Midas purchased inventory at full value in Midas trade credits, and liquidated inventory through client-approved outlet.
million in value creation
Redeploy these dollars against new marketing initiative's
Creation of a strategic solution for inventory excess
Midas' partnership with client continues to drive media efficiencies through trade model and delivers media planning requirements to client specifications and guidelines. Client restores full book value on inventory and expands distribution to new channels. Client reduces cash outlay on future media expenditures.