During the pandemic, in-person shopping has become a lot less appealing. This has greatly increased the demand for digital shopping and delivery. We thought this would be a good time for us to look at the lessons from Direct-To-Consumer (DTC) companies. Whether you’re a big company or a small one, there are many marketing lessons […]
We’ve seen unbelievable impacts to the marketing industry this year. As an example, back-to-school advertising is down 70% this year. In July, when parents normally shop for school gear, they didn’t even know if there schools would open. We’re seeing a run on IKEA desks as parents turn back-to-school to work-from-home school. The most important […]
This year we’ve seen a big drop in consumer spending. With more people indoors, you’d expect holiday shopping to take a large dip. But according to eMarketer, we’re likely to see a small bump of 0.9% in spending this year. This is down from the average 2-6% increase that we’ve seen in the last few […]
The world’s biggest hotel doesn’t own any rooms, and the world’s biggest taxi cab company doesn’t own any cars. How can this be? It’s because the hotel company, Airbnb, and the taxi company, Uber, rely focus on creating a great customer experience and let other people handle the rest. Let’s look at the hotel industry. […]
At the end of 2019, we were all putting together our marketing plans. We gathered all of the data, looking at demographics, psychographic, and behavioral data. The plan was solid. Then, in March of this year everything changed, and every single assumption that we made last year was turned on its head. It’s possible to […]
As a marketer, we’re often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to “make it pretty” so customers will buy it. It’s frustrating. How do we know what the […]
Many companies think that Social Media is about using Twitter, Facebook, or Instagram to get out the company’s message. But Social Media is a completely different type of storytelling. In fact, it’s not really about storytelling at all. In the past, companies would create products to tell a story to customers. Raja Rajamannar, CMO of […]
Summary: In order to be successful in digital marketing, technology needs to be fully integrated into the business. The reason technology is viewed as a separate function has to do with how it evolved. In the beginning, computers were expensive and complicated machines and needed a cadre of high priests to cater to their every […]
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