Partners Benefits
Midas’ partnership with the client continues to drive media efficiencies through our trade model and delivers media planning requirements to client specifications and guidelines. The client restores full book value on inventory and expands distribution to new channels. The client reduces cash outlay on future media expenditures.

Build new revenue streams by incorporating media and asset trade components

Expand inventory distribution into new channels

Align with the world’s largest communications services group


WPP Partners

Measurement Partners
