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Midas Video Introduction

represented by our work SELECTED CASE STUDIES

Apparel company restores value

Apparel company sought to restore the full book value of various sports apparel items.

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Rent-A-Center recovers full value

Rent-A-Center sought to restore full book value on large quantity of Samsung Galaxy 3 and Samsung Relay phones.

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Direct General boosts reach

An industry leading insurance company was seeking unique ways to enhance their media budget.

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Shell saves millions and moves product

Shell moves product at no pricing devalutation with zero risk of resell conflicts.

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Husqvarna restores lease

Husqvarna restored full value on its vacant lease and reduced planned media expenditures.

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Global commercial bank recovers millions

A globally-renowned bank sought ways to enhance media budget through long-standing corporate transactions.

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In the press & on the wire News & Press

03-26-2020 How Companies Can Change The Game Through Customer Experience

The world’s biggest hotel doesn’t own any rooms and the world’s biggest taxi cab company doesn’t own any cars. How can this be? It’s because the hotel company, Airbnb, and the taxi company, Uber, rely focus on creating a great customer experience, and let other people handle the rest.

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03-16-2020 Working Backwards From The Customer

As a marketer, we’re often brought in at the end of a project to take what the business has created and sell it to customers. The business people will take the product documentation, drop it on our desks to “make it pretty” so customers will buy it. It’s frustrating. How do we know what the customers really want? How can we link it back to their underlying motivations? But that’s just what we’ve always done.

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