We’re Midas,
driving client value
through trading
Our partners
Our partners
Trade Agency powered by Media
Growth Through Trading
Evaluate
Evaluate media specifications and asset valuation
Customize
Customize program defining trade usage & amount
Execute
Execute media plan based on the specifications provided
Evaluate
Evaluate media specifications and asset valuation
Customize
Customize program defining trade usage & amount
Execute
Execute media plan based on the specifications provided
Case studies
Represented by our work
Apparel company restores value
Apparel company sought to restore the full book value of various sports apparel items.
Midas Resolves Inventory Problems for Innovative Healthcare Client
Healthcare product manufacturer sought to restore full book value on a large quantity of products, as well as trade credits.
Industry leading Visioncare provider Relieved of Prior Commitment
Client sought enhanced media budgets and prior upfront media commitment relief
Animal Healthcare Provider Recovers Millions in Product Value
Client sought to recover millions in distressed inventory value
Articles
Based on Midas insights
Meet the team
Erin Keating
CHIEF OPERATING OFFICER
Gibbs Haljun
CHIEF INVESTMENT OFFICER
Frank Borgese
CHIEF FINANCIAL OFFICER
Doug Minetti
Managing Partner, Partnership Lead
Angela Pellegri
Managing Partner, Partnership Lead
Neil Ascher
MANAGING PARTNER, DIRECTOR OF CLIENT SERVICES
Erin Keating
Executive Director
Doug Minetti
Managing Partner, Agency Partnership Lead
Frank Borgese
CHIEF FINANCIAL OFFICER
FAQs
What is the economic benefit to media and asset trade?
Media and asset trade offers clients the only solution to restore full valuation on underperforming or slow moving assets/capacity. Midas will issue up to full face value in Midas trade credits or cash, thus providing clients the ability to restore the financial loss they would otherwise experience.
What is the typical formula for a midas trade model?
Midas restores full value on underperforming assets, including excess inventory, real estate, capital equipment and more. These trade models leverage the buying power of WPP in the form of Midas trade credits, which are invested into a client’s existing media spend. The cost of those credits is utilized by Midas to purchase the asset, thereby restoring its actual book value.
What differentiates midas trade models from other companies involved in trading?
By incorporating the superior media efficiencies and resources of its parent company WPP, the world’s largest communications services group, Midas is firmly positioned to develop and execute transformative media and asset trading programs that deliver higher ROI and sales revenue for clients and partners. Midas’ vast WPP resources offer unique areas of trade fulfillment that are not available through other companies.
Are other companies in my industry engaging in trade?
Many Fortune 1000 companies are currently engaging in successful trade transactions. Media and asset trade is an important financial marketing solution and in today’s economic climate, companies in every industry are finding opportunities with trade.
Will it take a long time to use my midas trade credits?
Midas will work with the client to formulate a timeline in which all Midas trade credits will be utilized as quickly and efficiently as possible. The length of time required to use all trade credits is dependent on the client and their marketing spend. Midas requires that this timeline must be determined prior to contract execution.