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About Why Midas?

Midas is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations. We deliver customized trade models that maximize marketing and financial benefits.

A WPP Company

Midas is a 100% owned subsidiary of WPP, a public company traded on the LSE (WPP) and NASDAQ (WPPGY). Our position as a WPP company, the largest advertising conglomerate and global media investment management group, enables us to develop and execute transformative media and asset trading programs that deliver significant media leverage, superior media quality and trade accountability. Our trade programs generate higher ROI and sales revenue, as well as increase the return on assets and improve EBITDA for our clients.

Our Mission

Our mission is to partner with our clients to structure and build transformative, strategic media and asset trade programs that maximize financial and marketing benefits.


Contact us to learn more today.